AI Visibility. The new SEO, and it’s not optional.
Google’s AI Overviews reduced click-through rates by 58%. Visitors from LLMs convert at 4.4× the rate of traditional search. The customers you lost to zero-click are buying from whoever AI cited instead.
Your site is optimized for a search engine that’s disappearing.
Search behaviour is shifting from blue-link results to AI-synthesized answers. The traffic that used to click through to your site now reads a paragraph and never visits.
Treating this as a marketing problem misses the point. The signals AI engines look for are infrastructure problems an IT firm should own: structured data, entity disambiguation, citation networks.
How we do the work: capture, build, tune.
Small percentages, disproportionate leverage.
Three ways to engage, matched to your stage.
For teams early in their AEO work. A free gap assessment across three major LLMs: the lay of the land and one quick-win action you can take this week. The full prescription comes on the bundled strategy review.
- Three major LLMs measured (ChatGPT, Claude, Gemini)
- Buyer-intent prompts tailored to your business
- Scorecard email with one quick-win action
- Path to a bundled 30-minute strategy review on Sprint or Retainer
For teams ready to build. We develop the AEO/GEO strategy mapped to your sales motions, then implement it across your stack. Take it forward yourselves, or roll into Managed when ready.
- Adds Perplexity and Google AI Overviews
- Web-grounded retrieval (live citation patterns, not just training data)
- Custom prompt set scoped to your specific niche
- Implementation work plus 1:1 strategy review
For teams aiming to lead their category. We take over the audit function: continuous tracking against your sales motions, coordinated work when the data calls for it, board-ready reporting throughout.
- Continuous citation monitoring across all five engines, web-grounded
- Data-driven work, coordinated with your team
- Ongoing strategy reviews
- Board-ready reporting
Common questions
Things customers ask before we start.
Is AEO different from SEO?
Related, not the same. SEO optimizes to rank a page for clicks. AEO optimizes to be selected as a source when AI synthesizes an answer. Different signals, different content structures, different success metrics.
Can you guarantee citation?
No honest firm can guarantee specific citations. That’s engine behaviour nobody controls. What we commit to is a working process: a measurable baseline from your audit, continuous tracking of the delta, and active strategy iteration when the numbers aren’t moving. New content, updated artifacts, different angles, as long as it takes. You see the same data we see. The discipline doesn’t change. The tactics do.
What about brand-safety risks?
Real and we manage them. LLM hallucinations cite you incorrectly; bad sources get amplified; authority bleeds. Ongoing monitoring exists partly for this.
Do I need to rewrite my whole site?
Almost never. Usually targeted structural work on your highest-value pages and a consistent publishing rhythm on topics you already own. Whole-site rewrites are rare.
Get your AI Visibility Audit.
Submit your domain. We’ll email your scorecard with a quick-win action you can take this week. The 30-minute strategy review is bundled with any Sprint or Retainer booked within 30 days. No call required to receive the audit.